Monday, February 9, 2009

TV Decoder Voice Critique

I really enjoy Brian Stelter’s blogs on media and advertising; his blogs are featured on the New York Times website as a media reporter, and has also developed TV Decoder which provides insight to all things that involve the television industry. His writing is extremely professional and is creditable, being that he represents the New York Times. Stelter’s reports on television station developments, and is able to prove that his information is reliable.

First of all his blog titled, “Harsh News for Networks, as Well as for People Over 50” provides information on the age demographics for each television network’s shows. He quotes many major agencies and news sources to allow his information to be creditable. This blog shows that Brian is extremely educated, and is able to prove that he knows what he is talking about when he quotes the media buying agency, Magna Global. They say that “average age for the five broadcast stations combine to be 50 years old”. He has proven to have done his research to support his claim that the majority of the networks have a significantly older fan base. I have noticed that it is the networks goal to have a larger young demographic rather than an older one since they are not going to be taking advantage of all of their ways to become connected with the show and experience the way each network markets their television shows.

In Brian’s other blog on “A Pirated Fount of Free TV” he talks about how accessible it is to get a hold of a bootlegged movies or television shows just by searching for it online. He states that “’Heroes’ is one of the shows with the highest rated shows downloaded”, which is based on research from TorrentFreak.com, a Web site based in Germany.

It is hard to understand Brian’s voice as being anything else other than educational, and creditable. He posts most of his blogs based on outside research that he has done about a specific topic. He provides quotes when they are necessary to give the researchers credit for their work that he is using. Brian’s voice does not seem to change from one post to another; it continues to stay factual and true to its topic in all of his work. His voice has become evident that he reports the facts and does not show any emotion to how he feels about the different subjects.

Brian’s blogs have proven to me that they will be a great amount of help as I continue to write my blogs. His factual information will be extremely reliable as I learn more about this television industry. I will be able to refer to his findings in order to make my blogs just as creditable as I find his to be. Since he is associated with the New York Times it makes reading his blogs that much more enjoyable because I find the New York Times to be my favorite newspapers because it is full of so much interesting and exciting news.

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