TV Decoder Voice Critique
With The New York Times being my favorite newspaper and source I use to find out the latest events that are happening in the country and world I was fortunate to find out that Brian Stelter’s, a contributor to the New York Times as a media reporter, has a blog. His articles in the Times are focused on media and advertising, but he has also developed a blog called "TV Decoder", which provides insight to all things that involve the television industry. His writing is extremely professional and credible, as he represents the New York Times. Stelter’s reports on television station developments, and is able to provide quick daily stories.
First of all one of his blog's titled, “Harsh News for Networks, as Well as for People Over 50” provides information on the age demographics for each television network’s shows. He quotes many major agencies and news sources to allow his information to be creditable. This blog is proof that Brian is extremely educated, which shows his viewers that he knows what he is talking about when he quotes different media buying agencies.
He has proven to have done his research to support his claim that the majority of the networks have a significantly older fan base, even though the younger demographics tend to be the main goal that networks gear their television shows at. They also prove to be the ones that take advantage of the different ways networks have created for viewers become connected with the show and experience the way each network markets their TV shows.
In another one of Brian's blogs, “A Pirated Fount of Free TV” he talks about how accessible it is to get a hold of a bootlegged movies or television shows just by searching for it online. He states that,
“‘Heroes’ is one of the shows with the highest rated shows downloaded”.
He states that this is based on research from TorrentFreak.com, a Web site based in Germany.
Brian's blog style is presented as a report, which makes sense beceause he is a journalist. Most of his blogs are based on outside research that he has done about specific topics related to television industry. He provides quotes when they are necessary to give the researchers credit for their work that he is using. Brian’s voice is constant and does not to change from one post to another; it continues to stay factual and true to its topic in all of his work. His voice has become evident that he reports the facts and does not show any emotion or opinion of how he feels about the different subjects.
I know tht Brian’s blogs will be great amount of help for me as I continue to write my blogs. His factual information will be extremely reliable as I learn more about this television industry. I will also be able to refer to his findings in order to make my blogs just as creditable as I find his to be. Who knows maybe I'll be the next blogger for The New York Times!
Profile a Blog
The title of the blog that I will be profiling is called “Young Americans Driving Online Video Surge” by Erika Sass. This blog profiles the amount of people in between the ages of 18 and 34 who download videos online instead of watching the shows on television. The article is located in Media Post News, and is a part of their Online Media Daily section. Here their blogs are posted everyday about media related subjects.
This blog relates to my work in many ways. This blog talks about a new form of technology that the younger generations are using for their advantage. Their ability to access television shows online and to not be pressured to watch it at the time it is aired is a tactic that networks have to focus their strategy on so that they do not risk losing their viewers. This professional site and article is valuable to many network executives as they form their marketing strategies for their different shows. Many of the executives are older, and do not know what their younger audience is doing in terms of taking advantage of the different media techniques that are available to them. This blog proves from recent studies that the young population is slowly growing and showing networks that they are looking for different places to access their shows. This blog talks about the cable networks job to form websites to keep their viewers connected when it is not on. Many sites have caught on to this Internet generation and have provided their fan base with sites that allow them to interact with the shows, to make them to feel as though they have formed a bond.
This post is not significantly detailed but it has the amount of information that would be needed for networks to read to understand how the demographics all over the nation are changing. Erika Sass bloged,
“Americans ages 18-34 are roughly twice as likely to have downloaded television programs from the Web”.
This age group is extremely influential and has quickly caught on to the advancement of technology in the media. There are many positive aspects that come along with the ability to download the television programs from the Web such as having the option to watch it at viewer’s own leisure. They also do not have to go through and watch the three minute commercials during the show and have the luxury of only having to watch thirty seconds of advertisements every seven minutes.
My blogs will be different from this particular one because it will focus more on the television networks and their ability to attract this 18-34 demographic through the means of different media sources. Since all of the networks are constantly in competition with one another about who has the highest ratings the ability to find that special niche improves their viewer content which ultimately will help to lead their network to the top.
Hello
Hi my name is Jenna I am a junior transfer student from the University of Arizona, and I am now a Cinema-Television Critical Studies major at the best university in southern California, USC. Growing up I was always interested in movies and television shows and how the whole industry works. I attended Mater Dei High School, and it was there where I was first introduced to the with the opportunity to make my own short shows and have a taste of what it is like to run a morning television show. Being in that class inspired me to want to further my education in the movie and television business.
I have decided to focus my blogs on television demographics for different television network, and how the different networks use outside resources to keep them connected. I have found it very interesting that in TV shows today offer a variety of different products are exposed to their viewer in attempt to convince them to buy their product. These different stations also form websites that allow their viewers to stay connected once their show is over, which allows a relationship between the audience and the show to form a greater fan base.
In my blogs I am going to explore different television shows and their attempts at influencing their viewers through their product placement and outside material. For example the CW network has had the ability to attract a young audience, and whether they realize it or not, they are being pushed by advertisers to want their product. Different genres and age categories have the ability of being attracted through different methods; which ultimately result in the same thing, and the station reaches their rating and revenue goal. I'm excited to explore the television industry and the networks shows through different genres and age demographics with their ability to use cross promotion, product placement and outside sources to influence to attract their viewers.
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