Profile a Blog

The title of the blog that I will be profiling is called “Young Americans Driving Online Video Surge” by Erika Sass. This blog profiles the amount of people in between the ages of 18 and 34 who download videos online instead of watching the shows on the television. The article is located in Media Post News, and is apart of their Online Media Daily section. Their blogs are posted everyday about media related subjects.

This blog relates to my work in many ways, it talks about a new form of technology that the younger generation is taking advantage of. Their ability to access television shows online and to not be pressured to watch it at the time it is aired is a tactic that networks have to focus on so that they do not risk loosing their viewers. This professional site, and article is valuable to many network executives as they form their marketing strategies for their different shows. Many of the executives are older, and they do not know what their younger audience is doing in terms of taking advantage of the different media techniques that are available. This blog proves from recent studies that the young population is slowly growing to show that they look for different places to access their shows. This blog talks about the cable networks job to form sites to keep their viewers connected when it is not on. Many sites have caught on to this Internet generation and have provided their fan base with sites that allow them to interact with the shows, which makes them to feel as if they have formed a bond.

This posts is not significantly detailed but it has the amount of information that would be needed for networks to read to understand how the demographics all over the nation are changing. Erika Sass said that “Americans ages 18-34 are roughly twice as likely to have downloaded television programs from the Web”. This age group is extremely influential and has quickly caught on to the advancement of technology in the media. There are many positive aspects that come along with the ability to download the television programs from the Web such as having the option to watch it at the viewer’s own leisure. They also do not have to go through and watch all of the commercials during the show and most likely will only see thirty seconds of advertisements every seven minutes.

My site is going to be different from this because it will focus more on the CW network and their ability to attract this demographic through the means of different media sources. Although the CW does have a large amount of their viewers in between the ages of 18 and 34, they have to constantly keep up with the rising factor that they need more ways to stay connected with the show than just their once a week streaming on their network television station.